Snow Resorts

We give you the tools to know your customers better, communicate with them on the subjects they are interested in, through the channels they prefer and only as often as they want.

Profiler:

It all starts with profiling your visitors. When signing up for resort information and offers, we provide the template to ask all the right questions.  Armed with exactly who your visitors are, you can gear your communication and offers to build a better quality relationship and have much higher conversion rates.  Turn “messaging” into a profit center at a very low cost.

Profiler is divided into several categories.  First there is the complete contact information including address, phone numbers, and email addresses.  Then it moves into family information which includes credit card information and preferred/existing living arrangements while visiting.

Lastly, all categories of accommodations, retail, season pass, events, dining, rental, type activities they participate in, and off mountain interests.  This lets you market the right packages to the target audience for each.

On Mountain Days: 

With profiler completed visitors activate the calendar for the days they are “on mountain.”  They set their preference by category as to how they wish to receive information on the topic they have selected.  This includes notification by SMS, Voice messaging or Email.  Categories include anything and everything your marketing department wants to communicate.  It might be a scheduled wakeup call with the snow report or the grooming report sent via SMS, so visitors have it at their finger tips.  It might be a coupon for discounts on dining or retail shops.  May even be an après ski offer from the local spa or pub.  Let your marketing department improve the on mountain experience with offers and reminders.

Get sponsorship of your on mountain messaging from local establishments.  Improve sales per visitor everyday they are at your resort. 

List Management:

You probably have several databases.  Maybe one for season passes.  One for newsletters.  A list of renters, people who have used your on mountain accommodations and other misc buckets of information.  Use our database management tools to merge, purge and then send unduplicated messages to your visitors.

Landing Pages:

Effective email communication is enhanced with landing pages on your site.  Create these in minutes using our tools or just let us develop them for you.  Using our software you can populate the landing pages with dynamic content from the responder’s profile and pertinent information from the offer send in your email.  So offers to boarder would carry the appropriate graphic, which would be different than for skiers. 

Season Ticket Sales:

Pass sales can be increased by using both voice and email reminders.  With our interactive voice messaging, calls are launched with last minute reminders before price increases.  People can complete the sale using the touch tone pad, if their credit card information is on file.  Email confirmation are then triggered.  People can also be connected to one of your customer service representatives by just pressing the appropriate key.

If your visitors prefer a text message, the same notification features will work. 

On-going Communications and Specials

Most resorts center their communication around newsletters and alerts like new snow.  It seems that the same information goes out to people whether they are boarders, skiers or shoppers.  With our system you can build your content, but dynamically populate the content of a newsletter based on profiles.  For example, all boarders might get information sent with a template for boarding.  Ski rental information would only go to skiers, not boarders.

It’s easier than you think.  Our system allows you to easily segment your lists by certain preference fields.  Your content is also tagged and keyed to the segmented lists. When the email blast is sent out, the right content and the right template, go to the right people. 

Sharing Effective Campaigns

Since our company specializes in resort eMarketing, you will benefit from successful ideas developed by other resorts around the country.  As we add features for one resort, all others will benefit.  Join our group for improved performance and revenue going forward.