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The BLI Messenger - The Source for Cutting Edge Digital Messaging News from SMS Text Messaging, Voice, Email Fax and much More... Best Practices, Marketing Tips, Industry Trends and Company Updates
Hot Topics

"Mobile to Become $1 Billion Business in the U.S. Next Year"
- Check out a new report suggesting mobile ad spending will reach $1 Billion in 2011 with sustained growth

"Why Social Media is Top Priority for Search Marketers"
– Read about how a coalition of media, agencies and marketers push to track content in the Digital World

"Four Steps to a Behavior Triggered E-Mail Program"
- Learn four simple steps to create a behavior triggered email program that can help you build customer loyalty, boost ROI and streamline marketing tasksl

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Identify Revenue Opportunities Quickly with ePublisher Subscriber Management.

Email has now become somewhat of a commodity. But if you ask any marketer what is more valuable to them, they would have to say their subscriber data.

BLI Messaging’s ePublisher is focused on streamlining subscriber management for our users, because target marketing, segmentation and advanced personalization are the keys to email marketing and newsletter success. Built on services-oriented architecture (SOA), ePublisher provides stand alone functionality in the areas of CMS, CRM, email broadcasting and database linking.

ePublisher provides solutions for publishers seeking to streamline their business operations to achieve higher profitability. Built to address pressing industry challenges, ePublisher drives success in the following areas:

- Coordination of Disparate Databases for Hyper-Targeting of Lists
- Unified Content Management Across Disparate Content Providers
- Boosted Functionality with Current CRMs
- Contact Management-to-Marketing in a Simple interface

For more information on how you can utilize ePublisher’s subscriber management tool to increase profitability, check out our ePublisher Case Study and contact us today at (800) 929-1643.

Best Regards,

BLI Messaging

Perceptions of Email Marketing ROI at Budget Time

As the end of the year is fast approaching, many people have to justify the benefits of their past year’s activities. MarketingSherpa surveyed more than 1,100 email marketers to learn how email marketing ROI is perceived at budget time.

How executives perceive email marketing's ability to produce a return on investment will determine the investment they are willing to make. Organizations in the strategic phase of email marketing maturity are about twice as likely to believe that email marketing is producing an ROI as are their counterparts in the transition and trial phases.

Consequently, strategic phase organizations are more than twice as likely to increase email marketing budgets liberally in 2011 for continuous improvement.

Where do you fit in? To learn how to you can integrate email messaging into your existing applications, click here.


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