Email has now become somewhat of a commodity. But if you ask any marketer what is more valuable to them, they would have to say their subscriber data.

BLI Messaging’s ePublisher is focused on streamlining subscriber management for our users, because target marketing, segmentation and advanced personalization are the keys to email marketing and newsletter success. Built on services-oriented architecture (SOA), ePublisher provides stand alone functionality in the areas of CMS, CRM, email broadcasting and database linking.

ePublisher provides solutions for publishers seeking to streamline their business operations to achieve higher profitability. Built to address pressing industry challenges, ePublisher drives success in the following areas:

- Coordination of Disparate Databases for Hyper-Targeting of Lists
- Unified Content Management Across Disparate Content Providers
- Boosted Functionality with Current CRMs
- Contact Management-to-Marketing in a Simple interface

For more information on how you can utilize ePublisher’s subscriber management tool to increase profitability, check out our ePublisher Case Study and contact us today at (800) 929-1643.


Best Regards,

BLI Messaging
www.blimessaging.com

As the end of the year is fast approaching, many people have to justify the benefits of their past year’s activities. MarketingSherpa surveyed more than 1,100 email marketers to learn how email marketing ROI is perceived at budget time.

Consequently, strategic phase organizations are more than twice as likely to increase email marketing budgets liberally in 2011 for continuous improvement.

Where do you fit in? To learn how to you can integrate email messaging into your existing applications, click here.