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May 2010 Newsletter
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Renowned Marketing speaker and author, David Meerman Scott recently praised the city of Boston in his Web Ink Now blog (featured in Ad Age’s Power 150 as a top global marketing blog) for its effective communication plan to inform more than 2 million residents to boil water for cooking and drinking because of a major pipe leak. Local authorities, the City of Boston, the State of Massachusetts and the Massachusetts Water Resources Authority worked collectively to utilize their resources to provide accurate information and instructions to nearly 2 million people.
BLI Messaging provided the voice broadcasting to the city informing residents of the ‘boil water’ policy. Listen to the initial emergency alert message here and check out the later broadcast concluding the ‘boil water’ policy here. Our team is proud to have ensured the delivery of real-time and accurate information instantly to the residents of Boston.
In other recent news, our School Announcement division has partnered with School Webmasters, a web design and maintenance firm serving schools and districts throughout the U.S. As a partner, School Announcement and School Webmasters combine superior customer service with cutting edge technology to create sophisticated easy to use products for K-12 schools and districts.
Also, we are excited to announce the launch of our latest website - Campus Announcement, promoting our emergency notification system designed for colleges and universities now has a dedicated online destination. Visit the site to learn more!
Best Regards,
Sarah Hodkinson
Director of Marketing
BLI Messaging
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Mobile Marketing Growing Faster Than Any Other Medium
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According to a 2010 Local Mobile Advertising & Promotions forecast, mobile marketing is set to reach higher penetration levels faster than any other medium has. This fast increase is due largely to an existing installed base of more than 80% of the population. Promotions, rather than regular advertising, will continue to dominate this medium and cause it to mature faster than any other media in its first 10 years of household penetration.
Text-based coupons, for example, are the fastest-growing and most obvious application – not to mention cost effective and easy to implement. For advertisers, mobile coupons offer a great ROI because statistics indicate redemptions rates are 10 times that of distributing coupons via mail or newspapers. More importantly, mobile coupons can also be changed quickly and can target consumers much more effectively.
Click here to check out the article from Mobile Commerce Daily.
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Will Social Strategizing Bring ROI? |
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In a recent study, a majority of marketing professionals claim social media to be an invaluable resource to their business. However, despite this statistic, only 30% of those in favor of social media claim to be profiting from their social efforts.
Marketers clearly recognize the need for it, but are still in the development process in driving engagements which will in turn lead to profitability. A Marketing Sherpa survey in late 2009 indicated that only 25% of social media marketers had reached the strategic phase. For an informative article on defining a strategy for your social efforts we recommend this eMarketer link.
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