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March 2010 Newsletter


What an exciting time for BLI Messaging! While many businesses have had a tough year, we continue to grow. In the last year we have increased our staffing significantly. We’ve brought on some great new innovative thinkers and we are confident they will be instrumental in bringing both our business and yours to the next level. Our success demonstrates that businesses recognize the benefits of an effective marketing program, especially in less than favorable economic conditions.

We have been hard at work getting the word out about our School Announcement platform. School Announcement is an alert messaging system that is quickly becoming popular with the K-12 audience.

Our low pricing includes unlimited use, so School Announcement is ideal for any kind of message a school may need to send to parents, teachers and students – school closings, field trips, progress reports, early dismissals, fundraising initiatives and more. We hope the beginning of your year has been going well and that March brings you more business and warmer weather!

Best wishes,

Sarah Hodkinson
Director of Marketing

Top 5 SEO Marketing Tips

Optimizing your website for search engines can be a very daunting, overwhelming task…if you don’t know what you’re doing. These five easy steps will put things into perspective and help you organize your time.

1. Set a Goal – Before you dive head-first into these efforts, make a plan for what you want to accomplish.

2. Add a Blog – Having a blog as your main SEO priority can help drive traffic to your site. Blogging is a commitment, but it adds credibility to your company.

3. Produce Valuable Content - Some businesses are so concerned with loading their content full of keywords that they forget to write something their clients actually want to read! The more useful and valuable the content, the more likely it is that others will link to your site.

4. Use Free Resources – The Internet has a ton of free resources and tools related to web marketing – Google Analytics, SEO Centro, Twitter and more…

5. Establish Relationships – Through Twitter, Facebook, LinkedIn and others, you can create relationships with similar companies in your field, influential journalists and public relations professionals, and people who are interested in your company.

- Tara Lane, Sparxoo

Publishers: Have you met ePublisher yet?

ePublisher is a complete digital content and ad management system, with an integrated outbound messaging component designed specifically to address the unique needs and objectives of publishers. It alleviates the typical publishing environment of disparate content, ad, and scheduling environments and brings it all together for time and data efficiency. It allows the editorial production and marketing staff to design, schedule and send e-mail newsletters all in one system.

Learn more about ePublisher or contact us to schedule a demo.

Essential Reading

"Search Marketing in 2010: Everyone Will Have to Work Harder"
- What new problems and opportunities will the field of search marketing see in the year ahead?

"How Small Business is Using Social Media" - The University of Maryland's Smith School of Business looked at the relationship between social media and small businesses and found that technology adoption rates in the U.S. have doubled in the past year.

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