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June 2010 BLI Messaging Newsletter
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BLI Messaging is excited to announce its attendance at this year’s DPAC show in New York City on June 24th! Our staff will be displaying our new ePublisher Platform – the complete digital content and ad management system designed by digital publishers to achieve optimal e-newsletter collaboration, delivery and effectiveness. They know best!
ePublisher alleviates a typical environment of disparate content, ad management, content approval workflow management and reoccurring scheduling of production newsletter to improve time, data and efficiency. This includes the ability to funnel content housed in multiple CMS systems directly to ePublisher content library via RSS technology.
ePublisher Addresses 3 Critical Challenges:
Workflow Management
Approval routing and scheduling features ensure you never miss sending an edition and that all requisite sign-offs are complete prior to sending
Email Deliverability
Our robust email engine along with advanced IP management routines ensure your e-newsletters get where they’re going
Operational Efficiencies
Uniting content and ad management along with an email delivery system enables all staff involved in the e-newsletter creation
If you would like to set up an appointment at DPAC to learn more about how ePublisher can help improve content and ad management at your company, contact us today. We’ll see you on June 24th!
Best Regards,
Nina Russo
Marketing Coordinator
BLI Messaging
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5 Insights on How Using Social Sharing to Achieve Specific Email Goals
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With all the talk about integration of email and social media, maybe marketers are still wondering how the integration can help their email campaigns. For many, integration is seen as a way to increase the reach of their messages. Email/Social integration -- whether by adding social sharing buttons in messages, featuring social media content in emails, or reaching out to social followers with email offers -- can provide more than just extended reach.
Here are a few insights from case students completed by Marketing Sherpa that show how combining social media and email can be effective:
1. Increase Brand Reputation and Awareness
2. Extend the Reach of Email Content into New Markets
3. Increase ROI from Email Programs
4. Generate More Qualified Leads
5. Accelerate the Growth of Email Lists
For example, if ten people share your email through their Facebook page and each of those people have 100 friends; you just increased your visibility by 1,000 people – for free! In addition to reaching more people, you also have the opportunity to reach people you wouldn’t normally reach otherwise.
For more information on this subject, check out the article here.
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Three Subject Line Lessons to Increase Open Rate |
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In order to cut through the sea of spam currently flooding into consumer inboxes each day, email marketers need to make a great first impression. Marketers are spending more and more time honing the subject line instead of the body – because if an email subject line doesn’t catch a recipients eye, what’s the use in great body copy?
Here are a few “Subject Line Traps” spotted in real emails to help you avoid getting skipped over:
1. Subject Lines May End Up Shorter Than You Think
Our typical 50 character threshold for these hotwords may not be enough, though. My Yahoo! Mail inbox, for example, has just 27 characters displayed.
2. Beware of Generic Beginnings
Generic hotwords look fine in isolation, but not when placed alongside competitors using the same approach. Especially where shorter subject line displays cut off the subsequent copy that might distinguish your message.
3. Take Care with Conditioners
Conditioners are those little extra words or numbers that change the meaning of the words that precede them.
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