BLI Messaging is providing customers with something new: a cloud-based, back-office PaaS solution ideal for businesses in any industry seeking to either add or centralize their messaging communications.

BLI Messaging's single-source, turn-key solution affords a cohesive messaging platform offering our partners the ability to communicate with recipients via five communication channels: email, voice, fax, SMS text messaging and desktop alerts. And because it's a back-office option, your brand remains front and center.

BLI's back-office solution offers businesses an unmatched speed to market while instantly increasing revenue per customer. Plus, by leveraging our cloud-based hosted messaging solution, you benefit from security and reliability along with interoperability with other web-based systems.

Check out BLI Messaging's new website featuring PaaS - the cloud-based multi-channel messaging solution.

The Future of Social Media and Email Integration

The concept of integrating social media within email marketing has been a hot topic as of late, with marketers learning to use the two channels to complement each other rather than compete. A survey of small businesses found the most common tactics implemented last year were tweeting email newsletters and sending out blog entries to email lists.

Currently, about 4 out of 10 small businesses engage in such activities and more than 75% of them are considering on expanding these tactics next year. A common expansion plan will allow users to sign up for email newsletters and other digital promotions from social sites such as Facebook and Twitter.

The benefits of combining these two types of marketing initiatives are already being seen in company pipelines. According to another survey, one company experienced an increased click-through rate from 7.2% to 8.7% by simply adding a social sharing option in their emails.

For more information on this topic, click here to read the article.

Email Marketing Drives Cross-Channel Sales

Cross-channel shopping is a major force in total research sales. According to a recent study conducted by Forrester Research, nearly 50% of all sales are influenced by the web.

In another study, nearly six in 10 Internet users around the globe said they were more apt to buy a product in a store after getting a marketing email.

Marketers can also use offline locations to drive email marketing efforts. For example, about one-third of Internet users worldwide said they were willing to give their email addresses to store associates at the cash register. This can build email list volume and give marketers more opportunity to communicate with potential buyers.

To read more about cross-channel shopping, click here to read the rest of the article.

Essential Reading

"How Mobile Should Fit into a Retail Marketing Strategy" – According to an International Fashion and Retail Authority, retailers need to start focusing on mobile marketing to drive sales

"Assessing the Best Time to Send Email" – Knowing the best time to send emails is paramount - Learn the best techniques to send emails to reach your market more effectively

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