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Dear $$FNAME$$,
Spring has sprung! Despite the recent flooding in Rhode Island, things are looking up for the Ocean State. We at BLI Messaging are hard at work with all that has been going on from our School Announcement trade shows, rolling out our Campus Announcement product and focusing on our WebLaunch with Analytics Platform.
We have also partnered with Return Path, the world’s leading email deliverability services company, in order to provide our clients with the best of the best regarding email deliverability and spam scoring capabilities. As a partner, BLI has the ability to sell Return Path packages and services at a lower rate – from email design rendering in various client and potential ‘spam’ content assessment to more advanced IP Reporting and customizable delivery alerts.
Check out the article below on the importance of using these tools as a staple in your email marketing plans and activities and learn what you can do to optimize your marketing efforts and improve your reputation as a trusted sender.
Warm Regards,
Sarah Hodkinson
Director of Marketing
BLI Messaging
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A Return Path study found that 77% of delivery problems were based on sender reputation. This reputation is based on five concrete data points that each ISP looks for when assessing emails sent into their system:
- Volume
- Complaint Rates
- Your “Hard Bounce” Rate
- Spam Trap Hits
- Authentication
Email marketers should monitor their email for content filter triggers before hitting send. A good sender reputation will maximize deliverability. Follow these best practices to maintain your good reputation:
- Eliminate Unknown User Addresses on Your Lists
- Have Recipients Enter Their Email Addresses Twice for Accuracy on Contact Forms
- Send Welcome Message to Registrants – Pull Hard Bounces From Lists Immediately
- Implement and Maintain List Hygiene Processes
Learn more about spam scoring, email rendering, sender reputation and how we can help you in these areas by calling 800-929-1643 to speak with a member of our expert deliverability and support team.
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While advertising budgets have been decreasing, email marketing is still on the rise as a more inexpensive and effective way of communication with current clients and prospects. To enhance your email marketing efforts, here are the 5 of the most ignored email best practices:
- Provide a Forward-to-a-Friend Link
Giving subscribers a link to send your emails on to their friends is a more proactive stance than just including a line in the message asking them to pass on your messages.
- Provide a Telephone Contact Number
Email is fast, but a phone call is faster. This way you spare them the extra step of going to your Web site and hunting down your contact information.
- Provide Navigation Links within the Email
Navigation links near the top of newsletters with multiple departments or articles help readers find information quickly and efficiently.
- Display the Recipients Email Address
Showing the recipient’s address helps boost the email's credibility.
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